How come some of your friends stay slim year after year, when you can put on weight just looking at a bit of cake?

There’s no secret answer that everyone else except you knows.

You CAN lose weight.

But you must stop making these common mistakes (they’re keeping you stuck!)

Read this – it’s a clear, no-nonsense explanation of why weight loss happens, and how to make the “secrets” work for you.

P.S. If you want to learn exactly how to be a flexible dieter, join our free 4-week fat loss programme here – SIGN UP


These 7 Mistakes Have Been Stopping You From Losing Weight (Here’s How To Get Past Them!)  


#1 It’s All So Confusing – So You Never Get Started At All  

With so much information out there about weight loss and dieting, it can be tempting to just give up without even trying.

But please don’t!

The fact is, weight loss is really pretty simple (if not always easy!)

That’s why we wrote this article, and why we want you to have this freebie, too

There is no magic new way of losing weight.

The stuff that works will always work.

You just need to make it work for YOU, your life, and your situation.

Understand the basics, get started, and keep going.

Be consistent, and stay patient.

The “best” weight loss plan is the one you can stick to.

If you can’t do it as part of your lifestyle, it’s not the best plan for you.


Do This: – stop looking for the newest ideas – pick a plan, get into a calorie deficit, and stay there – develop everyday healthy habits that help you stay consistent


#2 You’re Eating More Than Your Body Needs  

Eating too many calories is the only reason we gain weight.

If you’re gaining weight, or stuck at the same weight, you are eating more than you need.

Good news: there’s lots you can do to change it!

There’s no such thing as good calories or bad calories.

Just calories.

“Good fats” have the same amount of calories as any kind of fat.

“Clean” food still has plenty of calories.

A small portion of something can have a scary amount of calories.

You need to be honest about what you’re eating (and start tracking it, if you don’t already). It’s the only way you’ll know.


Do This:

– start tracking what you eat and drink (and don’t forget snacks, coffees, and extras) – work out how many calories you need for your current activity level, then assess the data and make the necessary changes


#3 You Don’t Realise How Inactive You Are  

Our bodies don’t burn a lot of calories when we’re just sitting around.

But the problem is, we’re not as active as we used to be.

You need to get your activity levels back up! (Remember when you were at your slimmest – how active were you in those days?)

NEAT (non exercise activity thermogenesis) is a fancy way of talking about all the energy we burn outside of dedicated exercise sessions.

Walking the dog, gardening, bringing shopping in from the car, playing with the kids, household chores… any activity you do that isn’t formal exercise contributes to your NEAT.

Weight loss happens when you’re in a calorie deficit (burn more than you eat, or eat less than you burn).

So the more you move, the more you will burn.


Do This:

– increase your steps (measure them with a pedometer, smart watch, or activity monitor)

– aim for 10,000 a day, or 70,000 over the week if that’s better for you

– go for short walks during the day. At lunch time, after work, after dinner, whenever you have some time


#4 You’re Trying Too Hard To Be “Good”  

Yes, it’s definitely possible to diet too hard!

Slow and steady wins this race.

If you under-eat in an effort to speed things up, you risk getting way too hungry and bingeing.

There’s no point cutting foods out of your diet to lose weight.

Tell someone they can’t have something, and what happens?

They can’t stop thinking about it.

It’s human nature.

So don’t “ban” anything.

You CAN eat a small amount of your favourite food and still keep losing weight.

Learn to lose weight the flexible way, and you’ll actually learn a useful life skill: how to cut a bit of weight anytime, anywhere.

Losing weight doesn’t have to be such a struggle.You just have to be aware of the number of calories you are consuming.

You just have to be aware of the number of calories you are consuming.


Do This: – don’t ban, cut out, or restrict any foods from your diet – stick to your calorie intake – learn how to fit small amounts of whatever you fancy into your calorie numbers


Wish you hadn’t wasted so much time? Get on our 4-week free fat loss programme and start making real progress with weight loss – SIGN UP


#5 You Throw It All Away At Weekends

Your weekend eating and/or drinking could be completely wiping out your weekday efforts (yes it’s totally possible!)

Your body doesn’t care what day it is.

Energy balance doesn’t take days off.

Stop the on/off approach, get rid of that horrible Monday guilt, and learn a few tricks so you can enjoy the weekends without going round in circles.

You don’t need to be all-or-nothing about this.

There’s a simple way to enjoy the weekends and still keep on track with weight loss.

It’s called flexible dieting.


Do This:

– track your food and drink intake so you know your calorie numbers

– look at lower calorie ways to enjoy the things you like doing

– make everything fit into your calorie goals for the week (our free 4-week fat loss programme shows you exactly how)


#6 You’ve Never Had The Right Kind Of Support  

Your motivation is always high on day one of a diet.

But how do you feel by day 30?

Having someone in your corner is probably what you need.

We tend to see the best results when we actually tell someone what we are doing.

But it can be scary to tell someone that you’re on a diet.

You never know what kind of reaction you’re going to get.

So choose your support circle wisely.

If you do a half-hearted diet by yourself, and nobody else knows, what’s to stop you giving up?

Bring accountability into the mix, and someone else actually cares that you succeed.

Plus you’ll have support, someone to keep you on track and not make silly decisions.


Do This:

– tell your partner, best friend, or a colleague about your goal – post it on Facebook or Instagram

– hire a coach for complete accountability plus professional expertise


#7 You Haven’t Got Time For A Clear Run At It  

There will never be a perfect time to diet.

There’s always something: a wedding, someone’s birthday, holidays.

But you either want to change your body, or you don’t.

If you don’t, that’s fine.

But you’ve read this far, so you probably do.

Get rid of the excuses.

Accept that there’s never a perfect time.

Get started, and make it a lifestyle so you fit training and nutrition around life as it happens.

Remember, learn to be a flexible dieter and your fat loss diet takes much less time out of your life!


Do This:

– develop fat loss habits and behaviours that fit with your life (not with a perfect life)

– put training sessions in your diary just like any important event

– look at your week ahead and plan times for training and food prep


Do This To Start Losing Weight

Get on our FREE 4-week fat loss programme. This short programme tells you everything you need to know about managing your own fat loss the flexible way, with no fads or fat burner supplements. Just real-life advice that puts you in control.